Your domain is an integral part of your website and an essential part of your company’s brand. It’s easy to mistakenly think that a domain is a permanent fixture if you’re starting with a website. It’s essential to renew domains before they expire. According to https://saasmetrics.co/all-you-need-to-know-about-the-domain-expiration-grace-period/, creating a great domain requires a lot of thought, and it’s important not to lose it. If you don’t renew your domain, it can be a sign of serious problems. Let’s look at three reasons why you should keep your domains up to date.
To Keep Your Current Domain
One of the most devastating consequences of not renewing a domain is losing it. It’s free for anyone to take your part after it expires. After a domain expires, it is put into a “Redemption Grace Period.” During this period, you can buy back the domain name within 30 days. Although most domain registrars charge a redemption fee, these costs can vary. You can also change your website’s domain name to use on your business cards and social media accounts. Your domain is a crucial element of your brand.
It is essential to keep your domain name as it is now. Losing your domain will not only affect your brand but other areas of your business as well. Many third-party services, such as Google AdSense, will be linked to your domain. If you are forced to change, you will have to change all these services.
To Make Sure Your Website Is Always Accessible
No grace period is required for expired domains. However, nameservers that have been removed from a domain will, in many cases, be changed to “Parking Websites.” All services associated with that domain will cease to function, including email. Even the briefest of downtimes can seriously damage your website, especially when user experience (UX) is considered. If a visitor is shown a parking page, it can raise questions about the legitimacy of your website. The same goes for potential customers visiting your website. Imagine that a potential customer is shown a parking page. This is not an excellent way to present your business. This could mean the loss of many opportunities.
To Protect Your Search Engine Ranking
Parking pages can also have a very negative impact on your search engine rankings. Developing an effective search engine optimization (SEO) strategy can take a long time. You may not be able to undo the damage caused by the loss of your ranking. Google’s web browser cannot determine if a website is no longer accessible or is dead. Instead, Google will attempt to re-scan your website to see if it is still active. During this process, your website’s ranking is likely to decrease.
While this doesn’t mean your site will be permanently removed from Google’s index, it is estimated that your ranking in search results will drop by an average of 30% in six hours. You will need to take additional SEO measures to get back to where you were before.
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